The New PR 2010

The world keeps changing. Many of the traditional roles of corporate communicators - from employee engagement to image and brand management - are increasingly impacted by the movement toward transparency around issues under the broad heading of 'sustainability' or 'corporate social responsibility.'

Based on 20 years as a professional communicator, with a concentration over the last decade in CSR, I have developed five successful strategies or keys to unlock the full potential of your sustainability programTM.

The New PR offers real world examples, research, thoughts from opinion-leaders in business, economics and organizational development as well as tools to help you put together a program that maximizes your engagement with:

• employees
• customers and potential customers
• suppliers
• communities in which you operate and hope to operate
• regulators and legislators
• investors and analysts
• NGOs and other interest groups.

The New PR 2010 is available as free PDF download http://www.scribd.com/doc/26947058/The-New-PR-2010 (PDF reader required).

Featured in PR News (April 2008)

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